Different Dog is on a mission to make dogs healthier and happier with dog food that is cooked like you would at home.
Charlie and Alex Thurstan set up Different Dog from their kitchen table, in response to their own dog Crumble’s dietary needs and the inadequacy of available dog foods.
Having worked in the industry and been outraged by how processed foods are made, and the ingredients that go into them, the husband and wife team were determined that dog food could be made completely differently – and deliver far greater health benefits for dogs. After an 18-month journey, with more than 150 recipes tried, endless trips to the lab for nutritional testing, and countless clean bowls from Crumble and her furry friends, Different Dog was born.
Different Dog uses the freshest natural ingredients, and cooks them by hand in a pan, to create a product that looks, smells and tastes like home cooked classics such as casserole or a bolognese, and unlike any other dog food currently available. Different Dog cooks meals in small batches in their kitchen in Shropshire, and, uniquely, creates a new recipe every week to ensure true variety and balance in a dog’s diet. Dishes currently cooking in the Different Dog kitchen include Minted Lamb, Super Green Chicken and Beef and Blueberry.
With a team of passionate dog owners, including a vet and a pet nutritionist, recipes are tested out on the Different Dog family for the wagging tail of approval before being made available to customers. And it’s not just four-legged family members who benefit – any leftover ingredients are taken home and eaten round the kitchen table by friends and family at the end of the week, helping to minimize waste.
Charlie and Alex Thurstan, co-founders of Different Dog commented; “We started Different Dog based on the simple belief that feeding dogs fresh, home cooked food would make them healthier and happier. The more we listen to our customers, the more convinced we become that this is true. Every time we hear a story about a dog’s life transformed, the team know that all their hard work is totally worth it.”
Different Dog’s delicious recipes are available online either via subscription or as a one-off purchase and are also stocked in a select number of the UK’s leading independent pet retailers.