Henry Bell & Co’s EQUIGLO Quick Soak 10 Minute Beet has been awarded the BETA feed assurance mark to help owners identify feeds suitable for horses and ponies prone to EGUS.
The feed, made from British-grown, non-GM sugar beet, successfully passed the BETA scheme’s stringent, three-stage application process, which includes the examination of ingredients, labelling and marketing claims, and independent laboratory analysis.
EQUIGLO Quick Soak 10 Minute Beet® can now feature on its packaging the distinctive feed approval mark – a red BETA logo with the wording “Suitable for equines prone to gastric ulcers as part of a balanced diet”. The product already carries the BETA NOPS logo, which shows that Henry Bell & Co follows industry best-practice procedures to help minimise the risk of cross-contamination by naturally occurring prohibited substances.
Simon Parker, of Henry Bell & Co, said: “We are thrilled that EQUIGLO has been formally recognised as a fantastic product for horses and ponies that are prone to EGUS. Its admission to BETA’s prestigious feed assurance scheme is a huge endorsement of our great value-for-money, quick-soaking beet product and we couldn’t be more delighted. The two seals of approval on our packaging are a great way to flag up quality feeds to customers and show our commitment to equine welfare.”