Prestigious riding hat manufacturer and safety specialist Charles Owen is to sponsor BETA International’s exciting, brand-new feature The Spotlight.
The Spotlight is entertainment and education theatre where celebrity interviews, Talking Business with Alastair Stewart, seminars, award presentations, teach-ins and the Fashion Show will take centre-stage throughout the 2019 trade fair.
The Charles Owen Spotlight, with its clearly branded platform and large digital screens, will see the amalgamation of the Fashion Show and The Hub, which was previously sponsored by Charles Owen, combining the very best elements of each to deliver a highly effective and aesthetically pleasing B2B environment in keeping with the show’s cool and contemporary vibe.
“We are proud to remain an integral part of the educational aspect of BETA International,” said Charles Owen chairman Roy Burek. “The Spotlight is an opportunity to showcase the latest in the equestrian industry and we are looking forward to sponsoring this innovative new part of the trade fair.”
BETA International organiser Claire Thomas added: “We are thrilled that Charles Owen is to remain as one of the show’s loyal supporters and extremely excited that the company will enjoy such close links with this vibrant new feature. I am confident that The Spotlight will be a big hit with many of our visitors and exhibitors, and play an important role in the trade fair as it continues to develop and move forward.”
Charles Owen joins fellow BETA International supporters official media partner Equestrian Trade News, exhibitor bag sponsor Henson Franklyn, visitor bag sponsor Hy, Champagne Bar sponsor NAF, New Product Gallery sponsor Shires Equestrian, official model horse supplier Stubbs England, official clothing supplier Toggi, Coffee Shop sponsor VetSpec and main sponsor Neue Schule.
BETA International is the leading trade fair for equestrian, country clothing, outdoor and pet products. Next year’s show takes place at the NEC, Birmingham, from 20 to 22 January.