Diet Coke advertising ‘hunk’ Andrew Cooper is showing an altogether different side as he promotes his all-natural dog grooming range WildWash.
The all-natural pet grooming company is the brainchild of Cooper and his wife Jane and boasts three-star certification from ASCAS (Animal Shampoo and Cosmetics Association Standards).
Launched this week, the inaugural WildWash adverts portray all the hallmarks of a high-end hair-care campaign – impeccably styled models lit beautifully with glossy, impossibly perfect tresses quite at home in Vogue, Tatler and Harpers Bazaar.
But this is no ordinary high-fashion shoot. WildWash is ‘Luxury hair care, for dogs’ and features human models styled as iconic canine pedigrees: ‘The Shitzu’, ‘The Poodle’, and ‘The Old English Sheepdog’. The international fashion, music and celebrity photographer Simon Harris shot the elegantly irreverent photographs with canine hair styling courtesy of leading stylist Sally O’Neill.
WildWash has a vision that all their products would be every bit as good as the highest quality human equivalents available. An acclaimed independent boutique apothecary hand blend all WildWash products in the UK and all products only include ingredients with natural, healing and enriching properties for the pet’s sensitive skin – a diverse and holistic mixture of plants, botanicals and essential oils.
Andrew Cooper, founder of WildWash, explains: “A passion for my pets led me to open Mutz Nutz, a leading London pet boutique and spa, over 10 years ago. I was inspired to create WildWash after noticing a real lack of environmentally conscious, quality grooming products.”
Neil Dawson, Executive Creative Director BETC London comments, “As well as being a highly successful model, Andrew Cooper is an entrepreneur and an animal lover. We are very excited to be working with him again, this time on his own venture. We’ve created some high end assets to launch what is a very high quality range of products.”
The advertising campaign will run in consumer lifestyle magazines. In addition the images will form the basis of the WildWash brand identity and feature on marketing and promotional materials such as, as well as the website – www.wildwash.co.uk
Source: Ibbonline / The Drum