In December, Arcadia Reptile released its brand new packaging for the all-natural foods and supplements, EarthPro.
The new concept focusses on the strengths of the brand and ensures that each product is easier to locate and understand on the shelf via a ‘family of grouped colours’, badges and expert imagery.
EarthPro features four different reptile supplements: Calcium, CalciumProMg with added magnesium; ShedSupport which is a boost of nutrition to be used during the skin shedding process and finally EarthPro-A its full spectrum mineral powder with powerful carotenoids. These are all coloured in smart, matt pouches with blue accents.
We then have the foods including TurtleGold and InsectiGold, coloured in red. Then gutloading foods to ensure high quality feeder insects for many pets. These are coded green. Fnalyl we have the supplementary foods; ‘treats’ for bearded dragons, crested geckos and more, all coloured in oranged and yellows.
John Courteney-Smith, head of science and innovation at Arcadia, said: “It is very clear that reptile and amphibian keepers from all over the world have accepted the theory behind ‘EarthPro’ nutritional products, bought into the range and seen very positive results in large numbers.
“As the original ‘small range’ grew so did our following; this has allowed us to create an all new and easy to understand packaging format that I think really sets a standard for the whole reptile trade. EarthPro really does have an identity of its own now.”
EarthPro products are made in England and the pouches are reseal-able, durable and represent up to a 75% reduction in ‘single use plastics’, when compared with traditional methods.