March 9 2017 sees the premiere of premium pet food brand James Wellbeloved’s first ever TV advertising campaign, with a total of 20 weeks on air during 2017.
The initial six week burst is timed to coincide with Crufts, when dogs are top of mind for many people and the ad will air during the TV final on Channel 4. The advertisement features an animation of a dog and a boy and communicates the delight of ‘reconnecting with nature’ and more importantly that the brand is only available from specialist pet stores. Over 70% of all households throughout the UK and Ireland will have the chance to see the ad during its 20 weeks on air. As well as the TV spots planned around the Crufts final, the ad will also premiere during Coronation Street, ensuring the maximum possible audience figures for the launch.
2017 is a pivotal year for James Wellbeloved as it marks the brand’s 25th birthday, so building on the TV advertising there will be a full programme of brand building activity including the continuation of the title sponsorship of Scruffts and a full raft of PR and social media activities all aimed at raising brand awareness and sharing the message beyond those owners who already use the specialist pet sector.
James Wellbeloved Marketing Director Alison Sudbury says: “James Wellbeloved is already a recognisable brand amongst the specialist trade and its shoppers, with a great reputation built up over 25 years of continuous innovation and commitment to natural nutrition. What we want to do now is bring more customers into the sector so that they and their pets can also enjoy the benefits of feeding a natural diet. We are committed to growing both awareness and business so that the specialist pet sector sees its share of this growth too.”
For more information about the James Wellbeloved range for dogs and cats, contact your James Wellbeloved Territory Business Manager, visit www.wellbeloved.com, or call 0845 300 4890.