Because every walk is a catwalk, British cat lifestyle brand Cheshire & Wain has teamed up with Choupette’s Diary – the viral digital personality responsible for personifying Karl Lagerfeld’s real-life high fashion feline, Choupette – to create a luxury kitty collar inspired by her impeccable sense of style.
Made from sumptuous, blue Italian leather to match Choupette’s beautiful eyes and lined in the finest, pure white suede to reflect her gorgeous fur coat, the new Cheshire & Wain X Choupette’s Diary Collar is set to send fashion felines and four-legged luxe lovers in a tailspin.
The devil is in the detail so this luxury cat collar also features a high-quality breakaway buckle for a safety during late night prowling, as well as a choice of Blue Gem and Pearl collar charms to finish off your kitty’s designer look. For an extra special touch, this limited-edition piece of luxury ‘cature’ comes presented in a special edition, high fashion tin, which doubles up as storage for your cat’s catnip stash (or diamonds).
British brand Cheshire & Wain has been delighting fanciful felines since 2012, with celebrity cat owners Diane Vickers and cat Kiki, and Gizzi Erskine, Kimchi and Ponzo reported to be fans. Cheshire & Wain’s kitty luxe designs include premium leather collars in a choice of eye-catching colours, toys, ID tags, collar charms, as well as popular Caviar themed cat bowl.
Choupette’s Diary was created and founded by Ashley Tschudin, also in 2012, as a Twitter account portraying Karl Lagerfeld’s real-life cat. The much-loved and highly publicised account has since evolved to Instagram and into a blog. Curating luxury lifestyle content, the satirical social commentary spans fashion, travel, pop culture, and beauty recommendations straight from the luxe-living feline’s mouth.
Cheshire & Wain founder Sonja Farrell comments on the new collection: “Choupette embodies luxury cat lifestyle and who better to look to for inspiration when it came to designing our latest collection. We adore Ashley’s daily dose of Choupette’s luxe lifestyle and have loved collaborating with her for this piece of ‘cature’, which we believe is deserving of her royal kitty-ness’ approval.”
Choupette’s Diary’s Ashley Tschudin adds: “Choupette is the number one fashion feline idol and it seemed fitting to bring her persona to life so the everyday kitty can enjoy her kind of luxury lifestyle. With their premium designs for pussycats with high standards, Cheshire & Wain was the obvious choice to work with and I could not be more excited to share our work with Choupette’s global fans. Humans have the LBD, now cats can have a LBC – Little Blue Collar, inspired by and deserving of the fabulous Choupette.”