Natures Menu, the leading expert in raw and natural pet food, has sponsored the highly popular, Heelwork to Music, at Crufts 2019.
The competitive canine sport, which took place over three days of Crufts on Thursday 7th, Friday 8th and Saturday 9th March at the NEC Birmingham, requires dogs to display their understanding and knowledge of training commands by incorporating their obedience skills within a choreographed routine, set to music. Originally deriving from the set exercises forming the heelwork component of competitive Obedience, Heelwork to Music is now a demanding and creative discipline, helping to strengthen the partnership between the dog and handler.
As part of the sponsorship, members of the Natures Menu team including Peter Roy, Business Development Director, James Langan, Commercial Director and Melanie Sainsbury, Registered Veterinary Nurse and Education Manager, presented the winner of each of the competitions with a trophy and rosette.
Skiffle, an eight-year-old Border Collie, and his owner Lucy Creek from Stratford-on-Avon, West Midlands won the Heelwork to Music Freestyle final on Thursday (7th March), the Heelwork to Music final on Friday (8th March) and the Heelwork to Music Freestyle International competition on Saturday (9th March).
Peter Roy comments: “We are extremely pleased to have sponsored this year’s Heelwork to Music at Crufts. We would like to take this opportunity to congratulate the winners, who performed some amazing routines in this magnificent discipline. It takes months for the handler and dogs to train for the biggest showcase of heelwork to music at Crufts, so we understand how hard they have worked to be crowned one of the worthy winners.”
Natures Menu specialises in raw and natural dog and cat food made with fully-traceable quality meats and fish, blended vegetables, fruits and healthy carbohydrates, and uses British suppliers and ethical product sources wherever possible.
Retailers wanting to find out more information about Natures Menu and their range can email firstname.lastname@example.org, phone0800 0183770 or visit