The Retailer Display Competition organised by BETA as part of its 2019 Safety Week campaign has been won by Naylors Equestrian’s store in Wardle, near Nantwich.
Assistant manager Kirsty Lowndes and the rest of the retail team joined forces to create a series of striking displays designed to promote the importance of rider safety in line with the campaign’s core message that safety garments and equipment should be correctly fitted, fastened and up to standard.
Customers couldn’t miss the displays, which flagged up different areas of safety wear. “We focused predominantly on hi-viz, riding hats and body protectors, using products, posters, literature and plenty of BETA Safety Week branding,” explained Kirsty. “We loved the bunting and took that as our inspiration for each of the displays. Everyone loved what we had done and it really got people talking, which is exactly what we wanted.
“Customers asked us lots of questions, we saw an increase in safety garment fittings and lots of riders popped into the store with their own riding hats and body protectors for checking. We are an incredibly competitive team and we were all thrilled to discover we had won the competition.”
As a reward for all their hard work, Naylors Equestrian wins a certificate and a luxury BETA gift hamper. “The BETA Safety Week Retailer Display Competition met with a fantastic response from participating retail members,” said BETA executive director Claire Williams. “Naylors really succeeded in producing displays that were highly effective in promoting this annual BETA initiative, increasing awareness of rider safety and driving higher volumes of footfall to the store. Thank you to all retailers who did such a marvellous job of creating fun and thought-provoking in-store displays, and many congratulations to the team at Naylors, whose work was exceptional.”
Also recognised for their fantastic displays were Hacketts Saddlery, of Blackpool, and Mole Avon Trading, of Axminster, Devon, which were both highly commended.
BETA Safety Week was launched in 2018 to promote awareness of rider safety. Members of the equestrian industry – retailers and manufacturers – from the UK and overseas signed up to take part in this year’s campaign, which ran from 27 April to 5 May. The Retailer Display Competition was introduced for the first time this year.