The team behind leading New Zealand premium petfood brand, Ziwi (formerly called ZiwiPeak), knows that a high meat diet is what dogs want and need for a healthy life.
This has now been backed up by new independent research which shows that feeding dogs a high meat diet delivers unrivalled health benefits.
The New Zealand study undertaken by AgResearch and Massey University – only the second study of its kind in the world – found a high meat diet is the optimum choice for dogs’ wellbeing as it is more easily digested with increased nutrient absorption.
High meat diets also deliver other multiple benefits according to the research , including supporting bone and joint health, dental health, the immune system and overall vitality.
Ziwi’s General Manager – Marketing, Michael Dance, welcomed the research which underpins the Ziwi philosophy.
“The study highlighted the many benefits of feeding a high meat diet. If we look to nature and the dog’s origins we can see they are not meant to be eating carbohydrates and grains. The study investigated the foods different bacteria digest in a dog’s gut. It clearly showed the majority of bacteria found are biologically designed for meat digestion. As a result a dog can more readily absorb the nutrients in meat than in carbohydrates and grains.
While dogs on a high meat diet have better overall health, this particularly relates to fecal health, a bonus for owners is smaller stools as the body’s absorption rate is so much higher,” said Mr Dance.
To add to the Ziwi range of New Zealand meat products, two new flavours have just been launched – Blue Mackerel & Lamb for dogs and cats, and Tripe & Lamb for dogs. The Blue Mackerel and Lamb variety recently won the best new cat product at PATS Sandown for Ziwi and Natural Pet Products Ltd. who distribute the brand in the UK.
Blue Mackerel and Lamb for dogs and cats contains wild-caught New Zealand Blue Mackerel, high in Omega 3 and 6 fatty acids which are essential for a healthy skin and coat and supporting joint health. The second new variant, Tripe and Lamb for dogs, contains cold-washed green tripe, which is a natural source of probiotics and beneficial gut enzymes to help digestion and palatability.
Ziwi’s quality ingredients, sourced from New Zealand’s rich green pastures and pristine oceans, are gently air dried to naturally preserve the nutritious goodness of raw meat and seafood without artificial additives, providing the very best nutrition for pets.
Both of the new flavours are available in air-dried packs and can variants, and like all Ziwi products, are sourced from free range producers and are free of grains, rice, corn, soy, wheat, sugars, preservatives, GMOs, hormones, antibiotics and rendered meats. All products are carefully prepared in Ziwi’s boutique facility in Mount Maunganui under world-class quality standards.
The entire range has been rebranded to Ziwi and is sporting a refreshed new-look pack. All recipes have been enhanced to deliver higher meat content – 98% for air dried and more than 92% for the canned moist range. Being all natural and dense with nutrients, Ziwi’s recipes are easily digestible, meaning you feed less – which has benefits for pets and owners alike.
Ziwi is committed to sourcing ingredients from only humane, ethical and sustainably managed local farms.