HiLife Launches Natural Range Exclusive to Pet Trade

In a first for the company, Town & Country Petfoods, has launched a completely new natural range of pouches for cats, available exclusively to the Pet Trade. HiLife Nature’s Essentials for cats will include Kitten, Adult and Senior multipacks, each containing eight 85g pouches while selected recipes are available as 85g singles too. The range has been created to offer natural, hypo-allergenic, wheat gluten free foods for every stage of a cat’s life, with recipes that are delicious and nutritious whilst avoiding ingredients commonly known to cause allergies and intolerances.

The Senior Pâté Selection has been developed for older cats with natural supplements added to help ease joint conditions. This selection offers three recipes; Chicken Pâté, Poultry Pâté and Poultry & Giblets. Adult cats can choose from The Poultry Selection including Chopped Chicken Terrine, Chopped Poultry Pâté and Chopped Poultry & Giblets or the Tuna Selection, comprising Tuna flakes with shrimps, Tuna Flakes in Crab Jelly and Tuna with Ocean fish. Nature’s Essentials Kitten includes Smooth Chicken Menu and Smooth Poultry Menu. There are no artificial additives, red meats, cereal fillers, soya, dairy products or GM in any of these recipes.

Peter Parkinson, Marketing Director at Town & Country Petfoods comments: “We wanted to make sure that our first pet trade exclusive range was worthy of this discerning, specialist trade sector. Retailers will find them available from all good pet trade wholesalers. The demand for natural pet foods has followed the path of human food so it’s now becoming a rich growth area for retailers. Cats love our new recipes and our packaging has been carefully designed to draw the consumer’s attention to this natural positioning.”

For further information go to www.hilifepet.co.uk.