Leading Brands Back BETA International

BETA International 2012 continues to win support from leading names in the industry. Sherwood Forest has signed up to sponsor the show’s Horse Demonstration & Seminar Arena for a second year and the company’s new acquisition, iconic clothing brand PUFFA Country Sport, takes the sponsorship mantle for the Fashion Show.

“Winning support from Sherwood Forest and PUFFA Country Sport is great news for the show,” said Claire Thomas, commercial manager of BETA International organiser Equestrian Management Consultants.

“We have enjoyed an extremely positive relationship with Sherwood Forest over the years and we are very pleased that they have chosen to join our team of loyal sponsors once again. I think the fact that the company’s directors have decided to feature their new brand so prominently reflects the way in which BETA International is held in such high esteem by the equestrian trade.”

Hari Krishan Sohal, director and co-owner of Sherwood Forest, said: “We are delighted to be one of the main sponsors for BETA International 2012 and we believe there is no better way to demonstrate our continued support for the show.

“We have exhibited here for the past 17 years and have continued to beat sales targets, footfall and order value at each show. This highlights that BETA International is hugely successful and extremely beneficial to retailers and the wider industry.”

The Sherwood Forest Horse Demonstration & Seminar Arena remains a hive of activity throughout the show’s three days as products are put through their paces in live-action demos, guest appearances keep visitors on the edge of their seats and AMTRA-accredited seminars give SQPs the chance to gain valuable CPD points.

With catchy music and eye-catching country clothing and equestrian wear, there’s no mistaking just where the PUFFA Fashion Show is located – right at the heart of the show. It’s the place where key industry buyers gather to see the forthcoming clothing collections and get set to stock up their stores.

BETA International, a wholly owned subsidiary of the British Equestrian Trade Association, is the world’s leading trade fair for the equestrian, country clothing and pet products markets. It will be held at the NEC, Birmingham, from 19 to 21 February 2012. For further information, log on to www.beta-int.com