The Speedy Solution To Repairing Lawn Damage Caused By Dogs
Having a beautiful garden and owning a dog can be a real challenge. The issue that causes the most angst for dog owners is a ruined lawn – bare patches caused by urine burns, digging and burrowing.
But all that can be a thing of the past, thanks to Miracle-Gro® Patch Magic® Dog Spot Repair. Based on the best-selling technology of the UK’s number one grass seed, Miracle-Gro® Patch Magic®(1), Dog Spot Repair is the easy-to-use, one-step solution for lawns damaged by dogs.
The unique three-in-one technology of Miracle-Gro® Patch Magic® Dog Spot Repair is convenient to use and fast acting, so consumers can repair the toughest bare patches in their lawn quickly and easily.
Miracle-Gro® Patch Magic® Dog Spot Repair contains gypsum, grass seed and coir. The gypsum has been specially formulated for even, dust-free application. Gypsum is a calcium-rich mineral that helps rebalance the soil nutrient levels and alleviates stresses caused by salts present in dog urine, to improve grass seedling establishment and growth. The Miracle-Gro® grass seed mix comprises superior quality, high performance, salt-tolerant varieties, specially selected for use on high-salt urine burns. Coir is a super-absorbent growing medium that creates a microclimate that protects the seed as it establishes and the seedlings as they grow. Together these ingredients ensure fast establishment and great growth even in tough conditions – from high traffic areas to full sun and even dense shade. Best of all, the protective coir layer changes colour when it starts to dry out, so it’s easy to see when the grass seedlings need more water.
Just add sun & water and let Miracle-Gro® Patch Magic® Dog Spot Repair do the rest!
Sales opportunities
With 5.6 million households in the UK having a lawn and owning a dog(2), there are huge opportunities for sales, both in the lawn care section and the pet supplies section. For added reach and sales dual merchandise in both sections.
All pet retailers should stock Miracle-Gro® Patch Magic® Dog Spot Repair as an exciting new opportunity for generating maximum sales.
Supplied in the award-winning Golden Shaker Jar(3) and with our award winning, creative point of sale(4), retailers can create colourful, eye-catching, theatrical displays to ensure maximum sales. The distinctive packaging stands out on the shelf and in displays and consumers are drawn towards it.
Miracle-Gro® Patch Magic® Dog Spot Repair will be strongly supported by trade and consumer advertising campaigns throughout 2012.
Contact your local Scotts Miracle-Gro area sales rep now to place your orders. Find out who that is in the trade area of www.lovethegarden.com
Price
The suggested retail price for the 750g Golden Shaker Jar is £12.99, which will treat up to 130 16cm (6¼in) diameter dog spots.
(1) Source: GfK RT UK, Panel Market, Grass Seed, Value Sales, January to July 2011.
(2) Source: Copernicus Marketing Consulting and Research report: Scotts Program in Lawn Care Products 2011.
(3) Best Consumer Product Packaging, GIMA 2010
(4) Best Point of Sale Material for Miracle-Gro® Patch Magic®, GIMA 2010