Vale Brothers Supports BETA International 2012

Vale Brothers, famed for its 225-year history of manufacturing grooming brushes, is the new sponsor of the Champagne & Seafood Bar at BETA International 2012. Managing director Peter Wilkes said that the sponsorship was part of an initiative to raise the profile of the company’s new KBF99 brand, which will be unveiled at the show.

“We expect this new range to grow the value of the equestrian market, rather than replacing older product sales with newer lines,” he said. “Patents have been applied for and designs will be registered for this range of simple products backed by complex technology. BETA International presents us with a prime opportunity to share this exciting development and we would like to encourage visitors to come along to our stand to find out more.”

Claire Thomas, commercial manager of Equestrian Management Consultants, organiser of BETA International, added: “We are very pleased that Vale Brothers – a company with whom we have enjoyed a long and successful relationship over the years – is to support the show in this way. Choosing to reveal its exciting, new brand at BETA International is a huge endorsement for the trade fair’s position as an international business platform.”

The Champagne & Seafood Bar brings a sense of occasion to the show and provides the perfect place for visitors to relax over drinks with friends and colleagues.

BETA International is the world’s leading trade fair for the equestrian, country clothing and pet products markets. Its 2012 show takes place from 19 to 21 February at the NEC, Birmingham, UK. Entry is free on pre-registration at www.beta-int.com