Petlife International have improved their current range of Hi Viz dog jackets, incorporating new Vizlite technology; to increase visibility when walking dogs in the dark.
Petlife’s range of lightweight 3 in 1 Hi-Vis dog jackets are unique, made with a material which is produced in the UK, using NASA research and technology. The coats significantly outperform others on the market and have been a best seller through the pet trade, for several years. 2017 sees the introduction of new and innovative Vizlite® technology to further enhance the ability to keeping dogs safe on walks in the dark.
Petlife Vizlite® Dual Technology Dog Jackets incorporate two Vizlite strips on either side, which are charged in natural light in under 10 minutes and will glow in darkness for up to 8 hours thereafter – without batteries or electricity.
James Hancock, Sales Director at Petlife International, “We are constantly looking at innovative designs to improve our range of pet products. Incorporating Vizlite strips into our dog jackets will provide high visibility in all light conditions whilst continuing to keep dogs warmer for longer when out walking”
At PATS Sandown, The Vizlite DT jacket was showcased in the Petlife exhibition area. It received many positive comments from visitors to the stand, along with orders. The original Petlife Hi Viz jacket has always been popular with stockists, and trade orders, though early days, suggest the enhanced Vizlite DT jacket is going to prove just as popular.
The new jackets were also popular at the Trust Pet Products Trade Show, being announced as winner of the favourite product category and runner up in the most innovative product category. Trade buyers are encouraged to order stock now to piggy back off media exposure coming up and to avoid disappointment.