Performance dog equipment brand Ruffwear® has launched its largest ever product development range, fuelled by demand for the brand and rapid sales growth world-wide. The Spring/Summer 2017 range sees new product additions and developments across canine harnesses, leashes, collars, backpacks and boots.
Best-selling harness range now even better
Europe’s top selling premium Front Range™ Harness receives a colour-refresh for SS17 with added colour options along with new matching Front Range™ Leashes.
The range extensions were introduced after feedback from consumers across Europe highlighted a demand for a wider colour variety plus the option to match harness and leash. The range now offers styles in pink, orange, green, blue, purple and grey.
Advanced orders of the new products were strong prior to the official launch at the beginning of February and sales continue to grow.
The Front Range™ Harness is designed for everyday use. It features four points of adjustment and comes in size range XXS to L/XL, making it comfortable for dogs of any size and shape. The harness is made from durable fabric and has two points of leash attachment, one on the chest and a v-ring on the back, to help with control. It also has an ID pocket and reflective trim for safety.
The Front Range™ Leash is strong but lightweight and pocket-friendly. It comes with a padded handle for comfort, a swivel clip allowing one-handed attachment, an accessory loop plus ‘traffic’ handle for quick restraint.
Popular assistance hiking harness the Web Master™, which features a secure design for even the best “houndini dog”, has been refreshed with new colour options, now coming in grey, red and blue. The harness features five adjustment points, two leash attachment points, anatomical design and a padded handle for balanced lifting.
Keeping canines cool this summer
Keeping dogs cool in hot weather forms part of Ruffwear’s heritage. The company launched their first product, the Quencher™ collapsible food and water bowl, back in 1994. SS17 sees new additions to the summer range, available from April onwards.
The Swamp Cooler™ vest keeps active dogs cool through a combination of evaporation and reflective material and offers full cover for maximum shade. It features three-layer construction for efficient cooling with wicking, absorbent and comfort layers. It has a leash portal so can be worn with a harness and has reflective trim for safety.
New to the range this season is the Jet Stream™ vest which features the same three-layer cooling construction, is lightweight and designed for fast-paced activities. Finally the Core Cooler™ chest panel is designed for use with Ruffwear packs and harnesses and made for all-round outdoor wear.
Packs go urban
The Ruffwear® pack offering also expands, with the addition of the Commuter™ Pack, inspired by rucksacks and designed with an urban edge. The pack features three leash attachment points, efficient load carrying and a padded handle. It is made from comfortable yet tough material with leather trim for added style.
Best-selling packs the Palisades™ and Approach™ have been refreshed with enhanced design.
The Palisades™ Pack, designed for camping and backpacking, is based on the Web Master™ Harness frame, offers a five-point customised fit, stash pockets, gear loops, two leash attachment points, padded handle and cross-load compression. It has detachable panniers in a new construction to make it more stable in use when carrying heavier loads.
The Approach™ Pack is made for hiking and features five-point adjustment, a harness suspension detail for stability, saddle bags, stash pockets and gear loops.
Boot pairs for paws
Ruffwear’s canine boot range includes the Grip Trex™ for hill and mountain use, the Summit Trex™ for everyday use and the Polar Trex™ for extreme cold conditions. All boots now come in pairs as well as sets of four, making them the ideal choice for rehabilitation when stability is crucial.