For almost 50 years, ROYAL CANIN® has developed scientifically based pet health nutrition with the real needs of individual cats and dogs at the centre of its activities.
To demonstrate the extent that its world revolves around our pets, the company has launched an interactive social video that allows pet owners to instantly personalise scenes with their dog or cat. The video is part of a new educational awareness initiative, which aims to help pet owners better understand their pet’s needs by better understanding what science has proven makes them uniquely different from each other as well as people.
The #FeedTheirNature customisable video http://feedtheirnature.royalcanin.com/en-gb takes pet owners on a quick, intimate trip through ROYAL CANIN®’s headquarters in Aimargues, southern France, and offers a unique look into its single most important mission: making tailor-made pet food that helps dogs and cats be the most magnificent animals they can be. It takes only a few minutes for pet owners to upload a photo of their dog or cat along with the pet’s name. Once the video is accepted and rendered, pet owners will be able to catch a glimpse of their dog or cat in two select scenes.
“We understand how much people love their pets, but no matter how well we think we know them, dogs and cats can never really tell us what they need. Science and observation help fill this communication gap,” said Clare Hemmings, Scientific Communications Manager at ROYAL CANIN®. “The video is an exciting way to personalise the relationship between pets and people in a different way – by emphasising the unique, individual nature and needs of dogs and cats.”
Consumers can create their personalized #FeedTheirNature video from 5th June to 16th July at http://feedtheirnature.royalcanin.com/en-gb. Programme terms and conditions apply. Participating pet owners are encouraged to use the hashtag #FeedTheirNature to share the video with friends and family across their social channels.
The #FeedTheirNature video and “Feed Their Nature. Not Yours.” initiative is rolling out in markets around the world, including the United Kingdom and Ireland.