After four years of ROYAL CANIN®’s highly successful Rescue Cat of the Year campaign, 2017 sees the competition opened up to owners of rescue dogs as well. Rescue Pet of the Year 2017 is designed to build awareness for rescue centres and the cats and dogs they care for and rehome, as well as driving business into the specialist pet sector in an active example of the company’s ‘animal first’ philosophy.
Owners who have rehomed a dog or cat from rescue can enter now via ROYAL CANIN®’s website, with news promoted across all social media. Entries must include a photo of the dog or cat, and a 250 word description of his or her story.
Entry closes at on July 9, with the announcement of 10 cat and 10 dog finalists selected from the entries. The public can then vote for their favourite by visiting http://www.surveygizmo.com/s3/3499746/Rescue-Pet-of-the-Year-2017
between July 24-31. The winners will be announced during the first week of August.
With almost 3,000 entrants for cats alone last year, ROYAL CANIN® is anticipating a large response. Prizes include a hamper of ROYAL CANIN® goodies for the feline and canine winners, and the rescue centres they came from will receive food to feed up to 50 cats or dogs for a month.
ROYAL CANIN® has an ongoing relationship with numerous dog and cat rescue centres across the UK, with the objective of supporting animal welfare and also bringing new owners into the specialist pet trade. Gemma Duffield, ROYAL CANIN® Retail & PRO marketing manager, says: “When a dog or cat leaves a rescue centre that works with us the owner also takes home one of our packs, containing information, advice and vouchers for redemption at the pet specialist of their choice. The new owners simply need to log on to our website, find their chosen pet specialist, and receive money-off vouchers against their purchase of ROYAL CANIN® food for their new cat or dog. The objective is to make sure that pets rehomed from rescue are given the lifelong nutrition they deserve, and by bringing the new owner into the specialist pet trade we can help drive your business too.
“We’d suggest that retailers talk to customers about the competition – it’s a great way to make conversation, and also a great way to try and boost the fortunes of a rescue centre in your local area.”