BETA International is set to welcome Shires Equestrian back as sponsor of the New Product Gallery in 2018 – for a fifth consecutive year. The vibrant display feature is designed to put the very latest lines, launches and brands in the spotlight and is considered a trade fair essential for visiting retailers seeking new stock, ideas and inspiration.
Shires joint managing director Marcus Cridland said: “The New Product Gallery is always a hive of activity and draws a continual foot flow from visitors and exhibitors alike who are keen to find out about the latest innovations. Shires enjoys being part of this focal point and we are pleased to remain involved for 2018.”
BETA International organiser Claire Thomas added: “Shires has been a loyal supporter of the trade fair for many years and we are extremely pleased that it is back to take up sponsorship of the New Product Gallery once again. The synergy between this feature and Shires, with its exciting range of equestrian collections, works extremely well. We are thrilled to have Marcus and his team back on board.”