Fish4Dogs has helped spice up support for the Cinnamon Trust since partnering up with the charity six months ago.
In that time, it has delivered 20,000 leaflets encouraging customers to consider supporting the charity by helping walk dogs for elderly and sick people around the UK.
Fish4Dogs has included a leaflet in every box of food dispatched out to customers since the start of the year and included them in goody bags and samples given out at shows and as prizes.
Each leaflet features a web address that takes the user to a unique page on the Fish4Dogs website highlighting the work of the Trust and how volunteers can get involved.
To date, there have been 436 unique visitors to the page of which 141 have clicked through to the Cinnamon Trust’s website for volunteer registration.
Fish4Dogs colleague Jo Bates has herself volunteered for the charity and has written a blog about her experience. She walks 14-year-old springer spaniel Bertie for his owner, who is in her 80s, and is no longer able to exercise him.
Jo Little, Head of Marketing for Fish4Dogs, said: “We are really pleased to have sparked our customers’ interest in ‘holding hands’ with pet owners who need extra support, and in turn, help keep them together with their loving pets for longer.
“The click-through rate between our visitors and those clicking through to the Cinnamon Trust site is very positive and hopefully many of our customers will be joining the Trust’s 15,000-strong volunteer network in the near future.”