Beaphar is encouraging pet owners to make their #JointResolution this winter, inspiring them to look after their pets’ joints in the same way they look after their own. It is not uncommon for a person to take supplements to support their own joint health throughout their lives, and the same can be achieved for pets using the Beaphar Joint Care Range, which is one of the most comprehensive ranges on the market.
The Beaphar Joint Care Range provides joint care products for cats and dogs of all ages, breeds and abilities, not just those who are older or less active. The high-quality ingredients, which include Glucosamine, Chondroitin, Green Lipped Mussel and Hyaluronic acid, are also used in human joint healthcare products and are key components for optimum joint health. Each Beaphar Joint Care product is made using a delicious recipe so it easy for an owner to add daily joint care to their pet’s routine.
This year Beaphar’s joint campaign also sees the introduction of exciting, new point of sale material to capture attention instore, including an eye-catching pop-up with engaging consumer leaflets and posters, which are sure to help lift products off the shelves.
Accompanying the instore marketing support, Beaphar are also launching comprehensive consumer campaign – #JointResolution. This will be rolled out across Beaphar’s social media platforms from the 1st November. While pet owners often make resolutions to take better care of themselves, Beaphar want to encourage them to extend that support to their pets, and in particular their pets’ joints, by making a #JointResolution for the New Year. Whether they have a feline companion, a puppy beginning their training or a canine workout buddy, the Beaphar Joint Care Range has a product to support every stage of their pet’s joint lifecycle.
Alongside this, Beaphar will soon be adding a Joint Care module to their professional online training programme. Retailers can access the training platform via the Trade Zone on beaphar.co.uk, where they can study the module and then take a test.