Supreme Petfoods has scooped another award – this time at the prestigious Superzoo event which took place in Las Vegas at the end of July. The New Product Showcase award is voted for by delegates and Supreme is a winner in the small pets category with its Selective Naturals range of treats.
Marketing Manager Claire Hamblion says the award reflects increased brand recognition in the North American market, “Retailers appreciate that we make healthy foods that are good for pets and that also reflect what owners want to feed.”
Since the UK launch, Selective Naturals have exceeded sales forecasts several times over. A recent survey carried out by Supreme found that 97% of small pet owners want to feed natural, so the product is very much in line with current trends.
As well as natural credentials, the treats range provides variety by offering different tastes, textures, scents and shapes across the four choices of treat. Being able to hand-feed a treat is an important part of the feeding experience: the new treats are chunky enough to be easily handled by pet owners’ fingers and tiny paws alike and light enough to be carried to the perfect location by dainty diners.
Claire says owners of small pets find treat feeding greatly contributes to bonding and is an especially rewarding aspect of pet ownership.
With attractive packaging that stands out on shelf, Selective Naturals make an appealing choice for retailers too, being simple to stock and recommend as they are suitable for all herbivores, including rabbits, guinea pigs, chinchillas and degus.