With uncompromising standards of quality and continuous product development, TastyBone has been recognised for their worldwide expansion and export growth by being honoured with the 2017 Queen’s Award for Enterprise in the International Trade category.
Part of the Lancashire based pet food manufacturer, Pets Choice, TastyBone is the UK’s leading manufacturer of nylon, edible, rubber chew and play toys for dogs. Focused on export as the core growth strategy, TastyBone has expanded from humble beginnings into worldwide distribution in a very short period of time. Bestowed with the UK’s highest accolade for business, this award is a fantastic achievement for the brand.
CEO, Tony Raeburn, said: “Winning a Queen’s Award for Enterprise is an incredible achievement and we are honoured to have been awarded such a prestigious accolade.”
The TastyBone brand has seen success throughout many different export countries through country specific consumer marketing, tailoring relevant flavours or products dependent on demand and performance.
Tony Raeburn continued: “Starting as a UK sales based brand, it was soon found that there was a demand for premium pet accessories in other countries. Following further quests by retailers, TastyBone could see the potential of launching into the export market and has since expanded into 18 countries worldwide.”
TastyBone became part of Pet’s Choice in 2016 with export sales continuing to grow since joining the pet food manufacturer’s group of brands.